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Hosting Tips

What is an Airbnb Superhost?

In this post, we’ll take a look at Airbnb’s Superhost programme. We’ll take a look at what the status is, it’s benefits, it’s weaknesses & how to obtain superhost status for your own Airbnb profile.

1 year ago

What is an Airbnb Superhost?

A Superhost is a status awarded to Airbnb hosts to “celebrate and reward Airbnb’s best-rated and most experienced hosts”.

Superhosts are experienced hosts who provide a shining example for other hosts, and extraordinary experiences for their guests. Once a host reaches Superhost status, a Superhost badge will automatically appear on their listing and profile to help you identify them. We check Superhosts’ activity four times a year to ensure that the programme highlights the people who are most dedicated to providing outstanding hospitality.

Airbnb

A Superhost is a status awarded to Airbnb hosts to “celebrate and reward Airbnb’s best-rated and most experienced hosts”.

Benefits of being an Airbnb Superhost

Instant Credibility

Approximately 80% of Airbnb listings have a rating of 4.5 stars (out of 5) or above. This can make it difficult for potential guests to easily distinguish the professional hosts from the rest.

By having the Superhost status, you are able to distinguish yourself from the crowd and establish a sense of quality and trust between you and potential guests.

Once you have been awarded the status, your listings will display the superhost badge superhost badge & the title “superhost” next to your listings and your profile as you can see in the images below for one of our properties.

Credibility and quality are vital to succeeding in the serviced accommodation industry and by having this status.

Increased Visibility

Airbnb’s algorithms are more likely feature listings run by Superhosts to guests in the search results & emails marketing campaigns. There is also a filter that guests can select that displays Superhost listings only.

However the impact of achieving the Superhost status on your listing’s visibility appears to be smaller than many expect. An AirDNA study found that there was only 5% improvement in listing traffic for Superhost properties. An increase is still an increase though.

Exclusive Rewards & Benefits

Airbnb provide Superhosts with a few rewards.

Superhost’s get an extra 20% on top of the usual bonus when you refer new hosts. In addition to this, after each year as a Superhost, you’ll get a $100 travel coupon.

Furthermore, Superhosts that were impacted by the coronavirus pandemic were eligible to apply for a grant as part of Airbnb’s $17m Superhost Relief Fund.

How to become an Airbnb Superhost

Every 3 months, Airbnb automatically reviews you performance data for the previous 12 months and checks.

You are required to meet certain benchmarks that demonstrate your commitment to providing an outstanding service to your guests. The criteria for achieving the Superhost status are as follows:

Quality

"Superhosts have a 4.8 or higher average overall rating based on reviews from their Airbnb guests in the past year. Guests know they can expect outstanding hospitality from these hosts."

Experienced

"Superhosts have completed at least 10 stays in the past year or 100 nights over at least 3 completed stays. Your guests can feel confident staying with an experienced host."

Reliable

"Superhosts cancel less than 1% of the time, not including extenuating circumstances. This means 0 cancellations for hosts with fewer than 100 reservations in a year. Rare cancellations mean peace of mind for guests."

Responsive

"Superhosts respond to 90% of new messages within 24 hours. When guests ask you questions, they know that a quick response is only a message away."

If you have any questions about being a superhost, or are interested interested in having your Airbnb properties managed by a superhost, please get in touch.

Tips to becoming an Airbnb Superhost

Here a few tips on ways that helped us to achieve Superhost status to hopefully help you achieve it too!

We hope that this has been useful to you and best of luck on becoming an Airbnb Superhost!

If you have any questions about being a superhost, or are interested interested in having your Airbnb properties managed by a superhost, please get in touch.

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