Serviced Acommodation

Serviced accommodation, holiday lets, short-stay, SA, Airbnbs, self-catered apartments… it has many names, but what actually is it?

What is serviced accommodation?

Serviced accommodation (also known as SA, self-catered accommodation, serviced apartments, short-lets etc.)  refers to fully furnished properties which are available for both short or long term let. 

The property is let out to “guests” rather than tenants, because the property is being offered on a per-night basis, rather than a fixed, longer period of time. 

Serviced Accommodation is the fastest growing form of accommodation in the hospitality industry, as it is often seen as the perfect combination between staying in a hotel and having your own home-from-home. 

The concept of Serviced Accommodation has proved extremely popular for a very wide range of accommodation needs from Corporate & Business stays, to Family Stays & Leisure Stays.

It is generally expected from guests, that Serviced Accommodation provides similar facilities to what they would get from a hotel such as WIFI, fresh towels and linen, TV’s, parking and more.

When done right, Serviced Accommodation can provide landlords very impressive rental incomes, however it can become a full-time job for those who take it on.

Our aim is to disrupt the market, providing landlords with the high-rental income, without the hassle and work that is usually associated with it.

What's so great about it?

We absolutely love serviced accommodation and here are just a few reasons why...

Boost your rental income

Serviced accommodation is rapidly becoming recognised as one of the best ways to maximise the rental yield of your property portfolio. Landlords across the UK are seeing a significant boost to their rental income by moving from single let or HMO tenants, to whole-house serviced accommodation. We can help you with the transition and make it 100% hands-free.

Huge potential

There is a significant shift from hotel-stays to self-catered accommodation. The coronavirus pandemic has only helped to increase this shift in the demand. Get serviced accommodation right, and you can profit from this behavioural shift.

No tenants to deal with

Unlike the traditional route of renting your house to tenants on an AST, SA guests are staying in the property on a "license to occupy" meaning that they can be removed quickly if they break the terms of their stay.

The ability to outsource everything

It is possible to receive all of these benefits and outsource the hassle and extra work associated by building the systems for all of the separate processes yourself, or by working with management agent.

House better maintained

Serviced accommodation units need to be returned to showroom-like condition after each stay. Once your guests have check-out, you (or your cleaners) have the opportunity to fully inspect the house and check for any required maintenance. This means that you are quick to stay on top of any maintenance issues that might arise.

How does it work?

Wow... there is soooooo much involved. Let's try to sumarise it into 4 key parts

The guest

The first thing you need to do is find out what types of guests you will be hosting. If you the unit is in a seaside town, your target will most likely be families & tourists. We're based in a city, so we specifically target corporate stays. You should also take the time to establish that there is sufficient demand for short-term accommodation in your area.

The unit

Once you know your target guest type, you can begin to kit your place out in order to stand out from the crowd and grab the attention of this demographic. From the wall paint to rugs, you should have your guests in mind every step of the way. Don't forget that you'll generally need to provide things like cutlery, glasswear, pots & pans, microwaves, toilet roll etc.

The marketing

You'll need to advertise the unit to potential guests. The easiest way to do this is through Online Travel Agents (OTAs) such as Booking.com & Airbnb. These OTAs provide a stream of guests but be prepared to give them up to 15% in fees. Marketing is an ongoing task and you will constantly need to stay on top of this and all of the communication from any potential booking leads.

The stays

Now for the main event... actually hosting the stays. You'll need to arrange everything from taking payments & deposits, check-in/out, in-stay communication, post-stay cleaning, linen changeover and so much more! This is the most time-intensive step in the process and it is vital that you do not underestimate how much work goes into this... especially at the beginning!

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