Free onboarding when you request a valuation in September

Airbnb management in Stoke-on-Trent

Airbnb management in Stoke-on-Trent, fully handled.

Full-service Airbnb and short-let management in Stoke-on-Trent. We handle the listing, the pricing, the guests, the cleaning and the compliance. From 12% + VAT, paid per booking, and you only pay when you earn.

Free earning estimate, sent within 24 hours. No obligation, and no call unless you ask.

5.0 on Google (90+ reviews) · +1,000 5 star Airbnb reviews · 35,000+ stays managed since 2019

You only pay when you earn

From 12% + VAT, charged per booking. No setup fee, no monthly retainer, nothing on empty nights.

Use it whenever you like

Block any dates in your owner dashboard. A weekend, a month, every school holiday. No restriction, no charge.

One local team, not a call centre

A dedicated point of contact on the ground in Stoke-on-Trent. Local contractors who can be at your door the same day.

Earnings explorer

What could your property earn?

Pick your property type to see indicative monthly ranges from our live Stoke-on-Trent data. Figures come from real properties we manage across the city, with dynamic pricing adjusted for events, seasonality and local demand.

Family-friendly suburbs with consistent bookings from Alton Towers visitors, wedding guests, and relocated professionals.

Monthly estimate2 beds

Gross revenue

£0–£0/mo
Platform fees−18%
Management & VAT−14.4%
Cleaning & linen£0 (guest pays)

Your net payout

£0–£0/mo

AST

£895/mo

→

Short-let

£1,540–£2,530/mo

+127%
Seasonal patternPeak: Aug
JanFebMarAprMayJunJulAugSepOctNovDec

Landlord story

What hands-off hosting actually looks like

One real landlord, real numbers, and what it's like day to day.

Linda
Linda

Linda

3-bed house

Before (AST)

£750 pm

→

After (short-let)

£1,600 to £2,800 pm

Net: £1,095 to £1,918 pm

+113%

“Alton Towers season is the big one for us. Families staying for the week pay well above what the long-term tenant was paying. Truestays manages everything and I just check the dashboard. The Potteries museums and Trentham Estate keep it busy year-round too.”

4.76 average on Airbnb (1,000+ reviews)·5.0 on Google (90+ reviews)·35,000+ stays managed

Free earning estimate, sent within 24 hours. No obligation, and no call unless you ask.

Fully managed

Everything handled, end to end

The only thing we need from you is the dates you want blocked.

Listings & pricing

Across 16+ platforms, repriced hourly. Dynamic pricing adjusts for events, seasonality and local demand.

AirbnbBooking.comVrbo+13
Tonight's rate
£0↑ 12%vs last week

Guests & security

Every guest ID-verified, every message answered 7 days a week. Agreements signed, deposits held.

When's check-in?
Hi! Check-in is from 3pm 😊 Your code is on its way.
✓ID verified
✓Deposit held

Cleaning & housekeeping

Professional turnover after every stay. Your property inspected, linens refreshed, ready for the next arrival.

Clean completed11:15am
InspectionNo issues
Ready for guests3:00pm

Payments & reporting

Paid per booking within 48 hours. Full transparency on every payout, fee and deduction.

Next payoutPaid
£0
This month

Get in touch before the end of September. Your £150 onboarding fee is waived

Getting started

From first call to live in seven days

A clear, predictable path from your first conversation to your first payout.

1

Today

Free valuation, we do the research

Tell us the postcode and the number of bedrooms. We come back with an income estimate built from live comparables in your area, not a national average. No commitment.

2

Days 3 to 5

We set everything up

3

Day 7

Live on 16+ platforms

4

First booking

Your first payout

Straight answers

The four most common concerns

Straight answers to the questions you are actually asking. No hedging.

Can I leave whenever I want?

Yes. Our agreement runs month to month with 30 days' notice. Block any dates you want the property back, no questions asked. No lock-in, no penalties, no eviction process.

What if a guest damages my property?

Every guest is ID-verified before they book. We cover you up to £50,000 directly, and Airbnb's Aircover adds up to $3 million on top. In 35,000+ stays we've never had an uninsured claim.

What does it actually cost me?

From 12% + VAT, charged only on nights that book, so if your property sits empty, you pay nothing. A one-off £150 onboarding fee covers setup. Cleaning is paid by the guest, not you.

Is short-letting even allowed on my property?

Stoke-on-Trent has no licensing requirement and no night cap. We check your lease, mortgage and insurance for restrictions, arrange any safety certificates, and handle compliance end to end, so you don't have to worry.

No long lock-in. Cancel with 30 days' notice. Transparent fees, nothing hidden.

Free earning estimate, sent within 24 hours. No obligation, and no call unless you ask.

The case for short-lets

Why Stoke-on-Trent short-lets outperform long-lets

No single point of failure. Demand comes from tourism, events, business travel and university visitors independently of each other. When one is quiet, the others are not. Since 1 May 2026, Section 21 is gone and every AST is a periodic tenancy you cannot simply end. Short-letting sits outside that framework entirely.

Stoke-on-Trent skyline

No licence

No short-let licensing scheme and no annual night cap in Stoke-on-Trent

68%

Average occupancy across our managed Stoke-on-Trent portfolio

3x

Rate premium on matchdays and Alton Towers peak season

£34k

Typical annual revenue for a 1-bed apartment

Stoke City matchdays

Britannia Stadium (bet365 Stadium) home fixtures drive 2 to 3x standard rates throughout the August to May season. Away supporters travelling from across the Championship often book 2 to 3 night stays rather than just matchday, filling flats that would otherwise sit empty midweek. Properties within 15 minutes of the stadium fill first, and promotion or cup run fixtures command the highest premiums.

Alton Towers

Peak season from May to September fills flats and houses across the area for theme park visitors, with families typically booking 2 to 4 night stays. Scarefest in October and the Christmas events extend the season beyond summer. Properties within 15 minutes of the park command the highest premiums, and a single Alton Towers week can match a month of long-let rent.

University Hospital

Royal Stoke University Hospital is one of the largest in the West Midlands, and medical staff on locum placements, visiting consultants, and families of patients create consistent midweek demand year-round. This baseline fills gaps that events and tourism don't cover, particularly from October through March when leisure demand is lower.

Potteries heritage

Tourists exploring the Potteries museums, Gladstone Pottery Museum, Trentham Estate and Staffordshire countryside provide a steady stream of leisure visitors, particularly from March through October. Trentham Gardens shopping and the monkey forest add family demand, and the Staffordshire countryside draws weekend visitors exploring the rural villages and canal network.

Free earning estimate, sent within 24 hours. No obligation, and no call unless you ask.

Local cleaning team

On the ground

A local team who can actually be at your door

One dedicated point of contact who knows your flat, your boiler, your lockbox code and your neighbourhood in Stoke-on-Trent. When a guest locks themselves out at 9pm or the boiler stops on a Saturday, our local contractors can be there the same day.

Your property is inspected after every stay by cleaners and maintenance teams we've worked with for years across Stoke-on-Trent.

Guest experience

What guests say about their stays

4.76 average across 1,000+ Airbnb reviews.

Distribution

Listed on 16+ platforms, synced to one calendar

Airbnb, Booking.com, Vrbo and thirteen more, all feeding a single calendar in real time. No double bookings, no manual updates.

Platform distribution across 16+ booking sites

Common questions

Questions Stoke-on-Trent landlords ask

If you don't see your question here, get in touch and we're happy to help.

Free earning estimate, sent within 24 hours. No obligation, and no call unless you ask.

Property types

Houses

Houses

Apartments

Apartments

Luxury and unique

Luxury and unique

Apartment blocks

Apartment blocks

We cover all of Stoke-on-Trent

See full coverage
HanleyStoke TownSheltonTrent ValePenkhullSneyd GreenNewcastle-under-LymeStoneBarlastonEccleshall

Resources

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Your Stoke-on-Trent property, fully handled. From 12% + VAT.

Postcode and number of bedrooms is all we need to start. We come back with a figure built from live comparables in your area, plus the full breakdown of what reaches your account.

No long lock-in. Cancel with 30 days' notice. Transparent fees, nothing hidden.

Free earning estimate, sent within 24 hours. No obligation, and no call unless you ask.