Understanding and complying with the 90-day rule is crucial for anyone running serviced accommodation in London. Non-compliance can lead to hefty fines and legal issues that hit both profitability and reputation.
What is the 90-day rule?
In London, the Deregulation Act 2015 limits short-term letting of an entire property to 90 nights per calendar year without planning permission. It applies to whole-home listings while the host is away; renting out a room while you're present isn't counted.
Why it matters
Regulatory compliance keeps you on the right side of local authorities and avoids penalties. Knowing the limit lets you plan bookings strategically to use the property optimally within the allowed window, and adhering to the rules protects your reputation with guests and the community.
How to manage it effectively
Track your bookings carefully so you never exceed 90 nights. Consider listing on other short-term rental platforms that don't enforce the same restriction, provided local laws allow.
If you want to let for more than 90 days, apply for planning permission from your local council early - it can be a lengthy process. Bookings longer than 90 days don't count towards the limit, so some hosts structure the calendar around a few 90+ day stays and fill the gaps with shorter peak-season stays. Use dynamic pricing to maximise revenue within the permitted window.
Benefits of professional management
Professional managers are well-versed in local regulations, can plan bookings to maximise revenue within the legal constraints, and maintain the high service standards that drive positive reviews even within limited rental periods.
Conclusion
The 90-day rule is manageable with the right systems. If you operate in London and want to stay compliant without the admin, a specialist management company like Truestays can handle it end to end.
Ready to get started?
Get a free personalised income estimate for your property. No commitment, no pressure.